Coke Is Going To Try And Sell You Milk

Soda sales are falling, so Coca-Cola is getting ready to sell us a new drink. You may have heard of it. It's called milk. It comes from cows.

Coke's new milk isn't just plain old white stuff, though. Called FairLife, the new drink is marketed as "premium" milk with 50 percent more protein, 30 percent more calcium, half the sugar of typical milk -- and a higher price tag.

“We’ll charge twice as much for it as the milk we're used to buying in a jug,” the president of Coca-Cola North America told analysts at a Morgan Stanley conference last week. “It's basically the premiumisation of milk," Coke's Sandy Douglas said, according to a transcript from the event.


Source: Huffington Post